← Jason Kalambay × Icarus Solutions

September Ship Log

Kalambay Media + Brand Builders, Sept 1 to 30, 2026. Everything that went live this month, week by week, plus what we push on in October.

20+
KM items shipped
7
BB items shipped
19
KM calls booked
0.21x
KM ROAS (9/9 to 9/27)

Kalambay Media

Swiss opt-in call funnel

kalambaymedia.com
Week 1 · Build + go live
9/3

Funnel dashboard live, reading the GHL pipeline in real time.

9/4

Financial model Sheet (8 sections) plus 1:21 captioned Loom walkthrough. Sheet

9/6

Funnel live at /opt-in and /confirmation-page-page. Pixel 1288768926566280 proven end to end. Clarity, PostHog and a PostHog dashboard live. Your WhatsApp edits live: new headline, Joyce bio, Vahia testimonial, confirmation rewrite.

9/7

Testimonial wall on confirmation page (3 videos, 15 screenshots). Your 3 layout fixes live. Swiss address bundle submitted.

Week 2 · Ads
9/9

Meta ads live. $75/day ABO, 5 video creatives, 6 French-speaking cantons. First 72h: $173 spent, 7 leads, $24.76 CPL. Mobile hero reorder shipped.

9/11

Instagram footer links live on both pages.

9/13

Performance dashboards live (gas/hold/cut per ad, 12-stage funnel waterfall). Kalambay Media sales calls now tagged and indexed separately.

Week 3 · Sales enablement
9/14

Weekly reports started. Week 1 email sent to you, Jessy and Joel; reports now prepared every Sunday.

9/16

Sales call library live: ~139 calls searchable, jump to any moment, linked to GHL contacts.

9/18

Sales deck cut from 35 slides to 14. Deck Needs your sign-off

9/19

Speed-to-lead tracking live, test call to first dial in 11.5s. Needs setters dialing

9/21

One-call-close script live at km-one-call-close.netlify.app (v2 on 9/23). Week 2 recap video published.

Week 4 · Reporting
9/26

CAC calculator + French/CHF mirror added to the financial model.

9/27

Sales ledger dashboard rebuilt from 160 calls. Dashboard. Testimonial knowledge base built from 14 videos.

9/28

Week 3 email sent + video. All weekly reports logged in one place. Funnel stats video. Sales calls for both brands organized into separate Drive folders.

Month to date (9/9 to 9/27): 19 booked · 79% show · 2 deals · CHF 7,182 contracted · CHF 300 collected · $1,442 spend · 0.21x ROAS

Brand Builders

Opt-in call funnel + pitch

scale.100brandbuilders.com
Week 4 · One push, 9/26 to 9/30
9/26

"Clear Path to Revenue" plan: 7 ExcaliDash frames + 6:11 video. Video

9/28

Opt-in call funnel live. Opt-in + /confirmation-page-7275. GHL workflow "BB Call Funnel Opt-ins" published, live form test passed. Pages cut from ~800KB to ~28KB.

9/29

New pixel 1425764506175823 swapped in, Meta Test Events passed (PageView + Lead). Ad scripts page live (10 scripts). Financial model fixed, conservative case 9.5x ROAS.

9/30

Full-name form live. SMS alert to you and Jacob on every new lead, test received. Verified live

Sept

Andrei Arlovski: pre-call follow-up sequence built (5 emails, 5 SMS). Timing fix, then publish in October. Not live yet

October priorities